Simplifying the order

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7-Eleven wanted to update their menu boards to reflect a fresher vibe, while making sure to make the ordering process as comprehensible as possible. 

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I went with an almost pictographic approach, always seeing the products from above, as a way to spell out simple "calculations" for the the collective price of the customer's purchase.

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The color scheme was kept fairly neutral and cold as a way to make the organic warm tones of the products pop more.