Pickle Sharing Is Pickle Caring

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Pickles come with a built-in divide. You're either a hater or a lover, which turns a simple ingredient into a passionate cultural split. We turned the most divisive item on the McDonald's menu into an unexpected act of generosity. The haters simply removed pickles from their digital order and deposited them into the pickle bank. Pickle lovers could now pick pickles from the pickle bank for free.

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