Creating An Immersive Influencer Zodiac Event

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We were tasked with creating a popup for influencers to engage with Aqua d'Or's tagline: "A Taste of Discovery". The Gen Z target is heavily influenced by Astrology and personal development. So we created an experience with star signs and the 4 elements at the core. The night reflected the four elements (Air, Earth, Wind and Water) with 4 separate signature drinks, 4 set lists, 4 art dynamic artworks, astrology talks and readings etc. Giving them a chance to do a deep dive into their own identity, socialise and create plenty of content.